Make it clear
Make cross-border operations as clear to run as they are complex to build. Every recommendation should be understandable, costed and executable by the team receiving it.
Serious about the trade. Light about ourselves.
Cross-border business runs on trust, precision and patience. We built Maitu around those three words — and around the belief that a company can be rigorous and still be a pleasant place to work.
What drives us
Mission, vision and values.
Be the partner you keep
To be the Hong Kong business that clients call first when they want to move goods, money and ideas across a border — and the one they keep afterwards.
Precision, discretion, follow-through
Accuracy in the detail, discretion in handling client information, and a promise kept on the date we gave. These are not posters; they are the criteria we review our own work against.
Milestones
How the company grew.
Each step added a capability rather than a slogan. We only expanded into a new market after we could serve it responsibly from Hong Kong.
Company established in Hong Kong
Maitu Co., Limited is registered in Hong Kong with an office in Kwun Tong, building the company around cross-border business advisory as the first desk.
Logistics supporting consultation desk
Freight cost structure, route design and documentation support were brought in-house so advisory recommendations could be operationally delivered.
Brand planning practice formed
A dedicated brand planning team joined to help trading clients build identities that survive translation, regulation and channel change.
General trading operations launched
Sourcing, negotiation and settlement for wholesale and retail programmes moved under one accountable commercial team.
E-commerce consultation added
Cross-border channel strategy, localised listings and storefront operations were introduced as a dedicated consulting line.
Maitu Mobile released to both app stores
Our management app launched on Google Play and the Apple App Store, putting orders, inventory, supply chain tracking and consulting dashboards in the hands of client teams.
Eight business lines, one operating standard
Cross-border business advisory, logistics supporting consultation, brand planning, general trading and e-commerce consultation now run from a single Hong Kong platform, supported by a partner network across more than sixty markets.
Team spirit
One team, eight desks, no silos.
Advisory, logistics, brand and trade specialists sit on the same floor and in the same app. When a shipment is late, the person who answers is the person who moved it — not a ticket queue.
- Named specialists, no hand-offs
- Shared dashboards through Maitu Mobile
- Monthly review cycles with written actions
Compliance & responsibility
How we trade, and how we check.
Global compliance
Every engagement is screened against applicable export controls, sanctions restrictions and customs requirements in the jurisdictions we operate. Where a counterparty or a lane cannot be verified, we decline the instruction.
Our CSR commitments
We work with partners who meet our labour, safety and environmental standards, publish our data handling practice openly, and apply age-appropriate design to every product we distribute.
The detail lives in our legal documents: how we handle personal data across our website and mobile apps is set out in the Privacy Policy, and the rules that govern your use of our services and the Maitu app are set out in the Terms of Service.
Come and see how the company actually runs.
Whether you need a single desk or a full operating build-out, we will scope it honestly.