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Field notes from the business.

Trade signals, supply chain analysis, brand planning practice and product updates from the Maitu team — written for operators rather than for a press release.

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Latest stories.

Container terminal at dusk Logistics
2026-10-28

Southeast Asia lane costs ease for a third quarter running

Our logistics supporting consultation desk tracks a structural softening in ocean and air rates across regional lanes — and what it changes for quarterly landed cost.

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Mobile app interface on a smartphone Product
2026-10-16

Maitu Mobile 2.4 rolls out live order tracking on iOS

The latest release adds real-time order visibility, exception alerts and a rebuilt consulting dashboard, and is live now on the Apple App Store and Google Play.

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Brand planning workshop Brand
2026-09-30

Why cross-border brands plan their identity twice

A practical look at running one brand across markets with different language, regulation and channel realities — and the two-stage planning model we use.

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Business meeting reviewing market data Advisory
2026-09-12

Five questions to settle before you enter a new market

Our cross-border business advisory team shares the checklist we run before recommending an expansion, and the signals that change the answer.

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Warehouse shelves with packaged goods Trading
2026-08-27

General trading: where negotiating margin actually goes

A line-by-line look at the cost of a wholesale programme — landed freight, compliance, financing and the margin left at the end of it.

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E-commerce checkout on a laptop E-commerce
2026-08-08

Localisation beats translation for cross-border storefronts

What our e-commerce consultation desk changes first when a store converts poorly overseas, ordered by impact per week of work.

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Logistics control tower screens Logistics
2026-07-21

Reading exceptions before they become delays

How a small set of shipment signals predicts late arrivals, and how we wire those signals into Maitu Mobile so teams see the warning first.

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Team members collaborating in an office Advisory
2026-07-03

Maitu adds a supply chain operations support desk

Our eighth business line brings inventory planning, supplier coordination and control-tower reporting under the same management platform as the rest of the company.

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